Tag Archives: advertising

Your Hyping of Your Hype

I know that the Big Game or Small Game or Medium-Sized Game or Inconsequential Game or What Game? or whatever you’d like to refer to it as has already come and gone, but I would like to now voice a niggling complaint that I had prior to it.

It is not this: I derive enjoyment from Super Bowl commercials.

It is this: I do not derive enjoyment from what are essentially previews of these Super Bowl commercials.

A thirty-second spot of a product offering DOES NOT WARRANT a teaser! Not only is this (extra) commercial widely proliferated, it tells nothing of the product! It is advertising… an advertisement.

And just when I’d thought we’d scraped the bottom, it turns out there’s another barrel entirely.


Your Hyping of Your Hype Needs To Die

Photo Credits: Here

The “Only” Cost

When purchasing a product, one spends a lot more than money. In some instances, they spend their time and potentially some electricity researching the product, making sure it’s right for them. Next, they have to get the product. You can order online, in which case you’re spending another chunk of electricity, as well as waiting for the product to get to you. If you go and physically purchase the item, you’re spending not only money, but also travel time, and some form of energy, be it in the form of gas, solar power, electricity, or good ol’ human leg power.

Why, then, do advertising companies insist on claiming that you’ll ONLY spend $20.99 on a hat? Or Only $400! for the bacon-plated, completely edible, “fat free” chocolate and fudge fountain? Any price that gets listed is going to be relative to whoever sees that price. Sure, 25 dollars may not sound like much to most of you reading this, but it certainly does to the guy that only has 5.

So, yeah, you’re spending more than money. More importantly, you’re spending an amount of money that has a definite value – it’s not trivial just because an advertisement says so.

Also, if any of you readers are interested, I have a boat to sell you for only six million yen. That’s “not much”. “Trust” me. I “promise”.

Let The “Only” Cost Die

Photo Credits: Here

Annoying Advertisement Addendum Number Two

Yet another installment of cumbersome advertisements that do everything except motivate me to purchase a product! They also can’t make soap very well, either.

  • Double Underlined Ads - These web-based ads masquerade as “helpful” by appearing under words that may require some explanation for a reader who is a novice at the material being covered. As it turns out, these expected definitions turn out to be annoying pop-over balloons that try to sell you something. Also, they sport those lovely miniature ‘X’s that are just so dastardly to effectually click on. The underlines themselves are usually doubled and green in nature.
  • Screen Push Ads - Guess what? Those nifty, hard to avoid rollover banner ads now do something even more excruciating! Certain variations will push the site’s actual content to a different location on the screen. And nothing makes web browsing more enjoyable than trivial interruptions, right?

Gee, you’d think there would be more examples with a ten month hiatus on this segment, wouldn’t you? Well, I’ve got a reason for that. Thanks to the power of AdBlock, DVR-recorded television, and various other sponsor-removal systems, I’m able to place more of my focus on content, and not meaningless fluff.

Though it’s entirely possible I’m wasting my time on the content as well.

Let Even More Annoying Advertisements Die

Photo Credits: Here